Marketing Your PropertyWhere the Buyers Are
While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.*
How Buyers Typically Search for Homes
95% - Online
89% - Real Estate Agent
72% - Mobile Apps
50% - Open House
38% - Online Video
33% - Yard Sign
How Lake Buyers Typically Search for Homes
95% - Online
89% - Real Estate Agent
25% - Driving the Communities **
70% - Social Media
50% - Word of Mouth
15% - Searching from the Lake While Boating **
* 2024 National Association of Realtors Home Buyers and Sellers Generational Trends Report
** Based on our brokerage's experiences.
Marketing Your Home
We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home. These include:
Lake-wide brand advertising
Online advertising
Social media
Email marketing
Just Listed flyers
Boat Shows and Conventions
Matterport / Virtual Walk-Through
Detailed Property Information
Professional Marketing Description
Distinctive yard signs and directionals
MLS (multiple listing service)
Property photography
Feature Sheets
Professional Property Video
Architectural Floorplan creation
Aerial Photography & Videography
Community Information (if applicable)
Be Where They're LookingInternet Marketing
Your home will be shown on up to 3000+ websites, including the most-visited real estate websites in the world and the best site on Norris Lake, putting it in front of potential buyers everywhere.
Our comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most-visited real estate websites.
Strategic Internet Distribution — Every Place Your Listing Needs to Be
Syndication to as Many as 900+ Partner Websites, including...
All competitor websites by syndication
Maximum Online Branding
Our unique Maximum online marketing platform is designed to drive leads from online buyers interested in your home right to us. With Maximum, your home will benefit from:
Maximum Branding
Your home will be displayed with multiple photos and key information on four of the most-visited real estate websites: Zillow, Trulia, Realtor.com and Homes.com. Tennessee Home Finders' name and contact information will be shown next to your property, so interested buyers can easily get in touch.
Maximum Exposure
In addition to the four sites above, your home will be shown on as many as 900+ websites, including all of the ever-expanding powered-by-Zillow sites. On top of all that, all luxury listings are distributed to 50+ additional sites targeting high net-worth home buyers.
Maximum Leads
Online inquiries from buyers interested in your home are routed directly to Tennessee Home Finders for immediate response. This helps ensure that no potential buyer for your home is missed.
Showcase Your Home WithStunning Videography
At Tennessee Home Finders, we believe that a picture is worth a thousand words, but a video is worth a million! Our high-quality videography captures the essence of your home, highlighting its best features and the surrounding beauty of Norris Lake. With professionally produced videos, we create an immersive experience that allows potential buyers to envision themselves in your space. Elevate your listing with our captivating videography and stand out in today’s competitive market.
Revolutionize Your Listing WithVirtual Tours
Stand out in the competitive Norris Lake market with our immersive Matterport virtual tours. This advanced technology gives prospective buyers a realistic view of your home, making it easier for them to envision themselves in the space. By offering a virtual experience that’s accessible anytime, anywhere, we help you attract more interested buyers and facilitate quicker sales.
Strategic Pricing: Ten Factors that Most Impact Value Perception
Perhaps one of the most powerful marketing tools is strategic price positioning.
Along with Tennessee Home Finders' data analysis, we will provide the latest insight about what is happening in the market. Taking into account these 10 factors provides you with the best objective resources from which to draw your price positioning.
Location
Where your home is located and how it is situated in the community and on the lot may be the single most important factors determining the value of your home.
Competition
Buyers will be constantly evaluating your home against others they deem compatible. Properties currently for sale and properties that have recently sold will have the greatest impact on the perceived market value.
Buyer's Real Estate Agent
Believe it or not, the experience, professionalism and integrity of the buyer's agent can influence the buyer's perception of value and the emotional mindset toward your home - and negotiating for it - from the buyer.
Terms Requested
Upon receipt of an offer, The Tom Sturm Group will summarize the terms for your consideration and review. Every single item impacts the value of the overall offer.
The Market
The real estate market is always changing and these changes may affect property values. Understanding market positioning is crucial for maximizing your home's reception once it is listed.
Time On Market
The length of time a home sits on the market becomes a strong indicator of the market's responsiveness to the asking price. Days on Market is a critical factor. Both pricing approaches want to find the $ Sweet Spot for searching buyers.
Seasonality
The cycle of real estate market sales affects the perceived value of your home at different times of year when demand and buyer activity is traditionally weaker or stronger. The buyer demand for lakefront homes builds as the summer season (Memorial Day to Labor Day) approaches, and traditionally picks up again as the season ends. Not surprisingly, the rental demand is exactly the opposite.
Condition
The condition of the home and the amenities it offers determine how much a buyer may want or have to spend to fit their needs or bring it up to their tastes, compared to other homes they are seeing and considering. Buyers educate themselves by viewing homes within a certain price range and area. If your home is competitive in value with those they have seen, it will sell.
Asking Price
Every seller wants the best price possible... but buyers determine value. If the home is not realistically priced for its condition and amenities, negotiating for it will offer both challenges and opportunities.
Your Real Estate Agent
No doubt, you can imagine the impact of the negotiating expertise, professionalism, level of experience, and integrity of the Realtor representing you. The observations, interpretations and advice from your agent can significantly influence the perception of an offer on your home... both in your mind, as well as in the minds of the buyer and the selling agent.
Of these 10 factors, you control only 4: the condition, asking price, season of listing, and the Realtor you're working with. Tennessee Home Finders will help you make the best decisions possible about interpreting the factors you can't influence.
Exceeding your expectations is as crucial a measure of our success as our sales volume.